Research, Customer Interviews, Usability testing, Cross-team brainstorming, Journey map, Wireframes, Prototyping, UI/UX Design, Animation
WEconnect Recovery is a healthcare technology startup focused on solving the biggest public health crisis of our time: addiction. Using technology to tackle one of society's most pressing issues, WEconnect is a Seattle based startup designed to help people who are in recovery from substance abuse disorder by improving their relationship with drugs and alcohol. Applied to substance use disorder, this progress-rewarding app can helps positive behavioral change for people recovering from addiction
“The WEconnect app leverages data for improved outcomes, and has helped thousands of patients stay in recovery. Our mission is to save lives, and I’m proud our team is doing that every day.”
DANIELA TUDOR ,FOUNDER AND CEO
The WEconnect app rewards you for staying accountable to your recovery. You can use it to track your healthcare appointments as well as healthy activities you do every day, like meditating, going to support meetings,or journaling. By following through with those activities, you earn gift cards. By creating a recovery plan and following through with healthy routines every day, members earn rewards for their hard work. This positive reinforcement helps keep members motivated and on track in their recovery.
Addiction is the largest public health crisis of our time. 23 million individuals seek treatment every year but only 3.1 million people actually get treatment. And even with treatment a staggering 85% of patients relapse after treatment in the first year. After treatment people are left little to no guidance on how to navigate their world with drugs and alcohol. Also with pandemic restrictions from COVID-19, the CDC saw an increase in individuals with SUDs, with 40% of U.S. adults reporting mental health symptoms or having started or increased substance use to cope.
The first step for me was to lead numerous user interviews with individuals in recovery to better understand SUD. I quickly understood that everyone's path to recovery is different. I also found out that one of the best tools for recovery the feeling of connection with people, and also replacing bad habits with good ones.
I compiled all my data and created user persona's and then journey mapped someone's path from addiction to treatment to aftercare.
The idea behind the app was to create a supportive community and incentives for people in drug and alcohol recovery treatment as a way to prevent relapses. Like many startups, WEconnect was pondering out what features were important and how to best get there.
There was a specific focus on user's in the first few months in recovery because it's the most critical time in a person's recovery. We mapped out an experience via Miro and then pitched a concise experience based on UX research, and the data from in-depth interviews with people in recovery. We kept in mind that data showed that this target demographic has a shorter attention span and sometimes a lower reading level than the average population.
Key features of WEconnect Recovery include:
The heart of the app was getting new users to create new routines, check-into them, and gain motivation to continue with their recovery. The app is just a tool, but time and time again we were told that support and encouragement of people is what make people stick to their recovery.
Attending physical or online support meetings became Support routines while doing things like mediation or reading a book became Self-care routines. After conducting extensive research into behavioral psychology on cognitive bias, intrinsic and extrinsic motivations, and the motivational effects of meaningful reward systems for staying on track.
User's would get timed challenges and be rewarded for completing a certain number of routines per week. Complete enough challenges you would receive a gift-card. If you didn't you wouldn't win any rewards but they would still supportive messaging.
To round out the rest of the app finally we added one-on-one Peer support. Peers are people in recovery that help user's with their recovery from someone who has personal experience dealing with addiction. Peers help members develop a recovery plan that matches their strengths, goals, and priorities, then check in regularly to offer support and cheer them on.
In a single year, we went from delivering contingency management gamification core experience and then Online Meetings, Surveys, Wallet, Messaging, Insights features, and other key features.
To learn more visit WEconnect's website.
“I am very thankful WEconnect contacted me right in the nick of time when I seriously needed them. When I wouldn’t have know myself how badly I would need them! Thank You So Much! 💕”