Strategy, Concept, Web Design, Marketing
As Senior Designer and UX Lead, I helped transform the T-Mobile website into an intuitive shopping and customer experience across multiple devices and projects.Â Initially, I worked on improving the flow for customers to sign up for T-Mobile’s website.Â By simplifying the experience, robust design iterations, and user testing conversion was increased by 16%.
On my second year, I was assigned to work on simplifying the digital billing experience. After a complete redesign of the bill customers had a 65% confidence to pay their bill in full after looking just at the first page, up from 32% previously.Â This aligned with one of the main business goals of the project. Customers calls to care about questions on their bill was reduced by 22% in the 1st quarter after release.