Strategy, Concept, Web Design, Marketing
Front Desk helps customers and companies come together. It is a mobile-first software solution for small businesses for scheduling, attendance, billing, marketing, and metrics, and much more.
As Senior Designer, I was directly responsible for the establishing the brand and associated style guide, creating and updating the website, and the content marketing strategy. Duties included: Â redesign of new product pages, nurture campaign, creation and a/b testing of sign-up pages, creation of multiple white papers, webinars, case studies, marketing related print materials, blog posts and banner ads.
I specifically got a chance to study the freshly redesigned website and quantitative data on visitation and conversion rates and optimizing the signup flow. By focusing on vertical-specific content, adding a faq on the pricing page, and implementingÂ Front Desk’sÂ online chat presence my team was able to increase signups by 35%.
The problem is here
Design + build
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